What started as a brothers’ trip to Morocco ended up being a journey into self-realization and discovery into traditional grooming habits, secrets and oils that were meant for men with coarse, curly and kinky hair. After we ran out of our supply, we struggled to find high-quality products in the market, so we created a modern day version of what we discovered in North Africa and from there Fresh Heritage was born! We exist to help men of color like you build new traditions in your personal grooming habits that inspire confidence and commitment to yourself, your family and your community.

Fresh Heritage takes the guesswork out of grooming for you through authentic products tailored to help you thrive. Fresh Heritage’s products are designed to nourish, strengthen and support  your distinguished appearance by using the same traditional natural oils and ingredients from the African Diaspora. We help today’s modern men like you feel good about who you are and how you look so you can show up at your best in your home life, workspace and in your community. To create and cultivate a better future for today and for the next generation, Black men must feel supported, seen and heard, and Fresh Heritage helps men like you do just that.

Fresh Heritage sponsors a wide range of initiatives, to uplift and celebrate Black communities. In addition to hosting empowerment-based conversations, Fresh Heritage also supports nonprofits including the Emerging 100 of Atlanta (co-founded by Fresh Heritage CEO) by donating a portion of its profits to support scholarship programs and student initiatives. To date the Emerging 100 of Atlanta has donated $200k+ in scholarships to graduating High School students of color.

We are a socially conscious brand that believes men of color shouldn’t have to choose between what’s good for them and what works well for them. We want our brand to create and represent the relationship between our time honored traditions and grooming for today's modern man. Our values are rooted in community, transparency, authenticity and heritage.  

Our products are designed to help men look and feel like their best selves each day.  Our products are safe for every type of hair and race  but work especially well for men with coarse and kinky hair that needs a little extra love. In just two weeks you’ll notice a softer, thicker beard with less thin & patchy spots.